Crafting a must-click 4th of July email (Types, ideas, subject lines, & more)

By Sean Tinney June 12, 2024

If you have a US customer base, it’s important to know that over three quarters of them will celebrate the 4th of July. In addition to outdoor celebrations, it’s a key date for summer sales and promotions. 

Keep reading as I break down the art of a compelling, festive 4th of July email. I’ll go over the types of emails, ideas to put into practice, where to get great templates, and impactful 4th of July email subject lines.

Types of 4th of July emails

Before we dive into ideas, tips, and resources, identify which of these types of Independence Day emails best suits your audience.

Celebrations and greetings

Wishing your subscribers a safe, joyous holiday is one way to build a stronger relationship.

Sales and promotions

After Memorial Day, the 4th of July is the top warm-weather holiday where shoppers are hunting for deals.

Contests and activities

Some people find winning or earning a prize more trustworthy than they do the word FREE. Other subscribers simply love activities relevant to their strengths and interests.

On-theme product suggestions

Holiday celebrations are a very convenient way to put the spotlight on products that don’t always get the most attention.

8 cool ideas for your 4th of July email campaigns

Stand out in crowded inboxes this Independence Day with one of these eight ideas.

1. Fireworks picture contest

Nearly half of all people celebrating Independence Day include fireworks in the festivities. Encourage customers to showcase their photography skills and artistic vision by capturing mesmerizing fireworks and tagging your business in their best social media shots.

As the skies ignite with vivid colors and explosive beauty, this contest offers a unique opportunity for your brand to engage with customers and generate buzz around your products or services. 

You can have a prize for the photo that gets the most likes.

2. Red, white, and blue product collection

If you’ve got red, white, and blue products, bundle them up at a discount. It can increase sales, reduce surplus stock, and streamline fulfillment at the same time.

Best of all, your customers will instantly recognize the value. 

3. 4th of July quiz

Create an interactive email by quizzing your audience on how well they know their American history.

Here’s a nice example from RoadScholar:

4. Support a cause this Independence Day

Highlight your brand’s commitment to a specific cause or charity aligned with patriotic values. 

Offer a percentage of your sales during the 4th of July period to support that cause. Inform customers that by choosing your product or service, they are not only celebrating but also making a positive impact on their community or the nation.

5. Keep it simple and patriotic 

Holiday greetings, including the 4th of July, help humanize your business and maintain customer engagement.

Here’s an example from TradeGecko:

6. 4th of July themed products

Just highlight red, white, and blue products.

Brit+Co does just that in their 4th of July email:

7. Online scavenger hunt

Who doesn’t love a good game? 

Play to the inner child of your audience by having some fun with your 4th of July email campaign. Provide some clues in your email and send your audience to your website to find them.

Example: Add historic pictures throughout your blog. Whoever finds all the images wins a prize. 

8. Send your email before or after July 4th

Your subscribers may not be paying close attention to their inboxes on July 4th. Consider sending your holiday email before or after the holiday when they’re more likely to open it. This can give you an edge over the competition. 

Considering a post-holiday message? You might want to try a subject line like, “We’re Still Celebrating July 4th: Buy One, Get One Free Cupcakes!”

Or, if you want to get a head start, try a subject line like, “Ready for this early July 4th deal?”

4th of July email examples and tips 

Infusing your emails with patriotic elements sends a clear message to your audience. 

Here are some ideas on how to leave a lasting impression on your subscribers as you celebrate the land of the free and the home of the brave!

4th of July email subject line tips

Here are four tips for writing eye-catching subject lines for your July 4th emails:

Use time-sensitive words, like “July 4th” or “Fourth of July”.

Create a sense of FOMO — or fear of missing out — with your subject line. This is one of the most effective psychological drivers of email opens.

Referencing specific dates in your subject lines creates a sense of urgency with your subscribers, and ultimately encourages more subscribers to open your emails.

Mention how long your promotion is running. Having a week-long sale? Be sure to mention it. This tells subscribers how long they can access the deal and entices them to act fast.

4th of July email subject line examples

This Week Only: Hot July 4th Sales! 

The 4th of July continues with 60% off!

Sales That Even Uncle Sam Would Want

50% off Patriotic Tanks & Tees for July 4th!

4th of July email template

Unlock the true spirit of the 4th of July in your email campaigns with captivating and visually striking email designs.

If you’re not a designer, use an email template. You can purchase a 4th of July email template from companies such as BEE Free or Stripo. 

I recommend trying the Independence Day email templates in AWeber.

4th of July images

You don’t need to create a whole new email template. Adding holiday-inspired images like a 4th of July email banner or GIF is perfect.

Email banners

I love this 4th of July email banner example from Kindlendar. They do a great job incorporating the summer fun of an Independence Day holiday into their email banner.

Create your own email banner in do-it-yourself graphic design tools like Canva. It’s easy to use and will look like you paid a design professional.

And if AWeber is your email provider, you can actually design in Canva within your email builder. Creating a memorable 4th of July email doesn’t get much easier.

GIFs

Check out this simple yet effective use of a GIF in UBERs email. The fireworks are a nice creative touch that draws your attention to the CTA.

Looking for your own 4th of July GIFs? Here are a few that our design team created. Feel free to use them in your emails.

Try a custom 4th of July email signature

Celebrate Independence Day in your emails by adding a touch of patriotic flair to your signature. 

Include a small American flag icon or a festive red, white, and blue banner that showcases your holiday spirit.

 Boost your brand with an eye-catching 4th of July email

Sending holiday-themed emails keeps your brand relevant. With the tips and ideas we learned today, they can achieve even more. 

Are you sending any 4th of July emails to your subscribers? Tell us about it in the comments below!