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In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand names in product reviews...
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and...
By Sean Tinney June 19, 2024 One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, an abandoned cart email serves...
Before this year’s Worldwide Developer Conference, which Apple conducted earlier this week, AI meant artificial intelligence to most consumers. In classic Apple-esque fashion, we now know the Cupertino-based company wants to redefine AI as...
As the July 1, 2024 shutdown date for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper insights and tools for...
By Jesse Kennedy June 20, 2024 Rather listen or watch? You’ve got it! 👇 Email design is critical to an effective email marketing strategy. While the actual information you communicate is important, design elements are...
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.
By Pam Neely June 21, 2024 Have you noticed a significant number of your email list subscribers are no longer interacting with your content or following your calls to action? Then it may be...
Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be doing a better job and outlined what’s being done...
